So you’re kicking butt at flipping furniture, getting all these amazing used pieces, and flowing with creative ideas?
Now for the fun part: figuring out how you can gain more customers and putting your business out there in the social media world! One of the ways to do that is to use Instagram as your digital online store.
In this blog post, we’re going to look into several actionable tips to help you maximize the beauty of Instagram that can get you boatloads of customers.
Great Photos = Great Marketing
There’s nothing we can do about it — Instagram is a land of visual consumers. Your Instagram feed is your digital storefront so it’s important to keep it visually pleasing to the eye and consistent with your branding.
Here are some of our key tips to taking photos:
- Find a place with natural light and a clean white backdrop to help your photo look more real and attractive.
- Show all the different angles of the pieces to show off detail and design. If applicable, include some up-close pictures of any damages, tears in the fabric, or stains just so you can be transparent to your audience.
- Don’t forget to get creative!
Write Captivating & Informative Captions
Aside from great photos, people also love great captions. Captions can be used to connect with your audience and encourage them to engage with your posts.
Every now and then, tell a story about the piece you’re selling. You can include a short anecdote on where do you find it, what makes you choose it, or how do you transform it. You have to make it personal and give them a little window on you and your business.
As a furniture flipper, a caption is a perfect place where you can share the dimensions, materials, and other details of the pieces you’re selling.
Lastly, use relevant #hashtags including #furnitureflip and #furnitureflipper.
Connect With Your Market
You have your amazing photos and captions, now what? Well, you also have to know who your customers really are. Lucky for you, when done right, Instagram is a great community-building tool.
An insight into your customer behavior can drive great results to your business, especially if you know how to use them.
Stand Out With High-Quality Content
With Instagram as your tool, consistent content marketing can build trust with your customers and help improve your business’ reputation. You can start by putting out informative carousel posts, Instagram videos, Instagram stories, or even IGTV videos that give relevant tips and trends to the furniture space.
Rome was not built in one day and it is the same for your business and Instagram account. It may take a lot of time and effort to gain noticeable results. But steadily building up your account might be the game-changer step for your furniture flipping business to take off.
Let us know if you have any questions or if you have any other Instagram tips!